The TikTok video app is currently one of the most inevitable ways to target the Z generation. Currently, it seems impossible for advertisers and marketers to ignore this platform. Considering that TikTok has recently launched a specific advertising process and bridging capabilities for brands, it will be inevitable to use this platform for the marketing world. However, TikTok has now breathed new life into the digital world with big brands increasing brand awareness rather than driving traffic or generating leads.
TikTok is by nature consuming content quickly, so brands have to deliver really eye-catching and creative content to their audiences. A simple advertisement or sponsored influencer endorsement will not be enough for this creative and fast-paced app.
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TikTok According to Statistics;
- As of early 2019, TikTok is the third most downloaded app worldwide.
- By February 2019, TikTok had reached 1 billion downloads, beating Instagram and Facebook in app stores.
- About 50% of TikTok’s global audience is under the age of 34 and 26% is between 18 and 24.
- 56% of TikTok users are male.
Currently, one of the most important features of TikTok is that there are no specific patterns for making money. For businesses, this might be a good time to enjoy organic advertising techniques to build a user base and showcase your products or services.
If you can post demographically appealing videos on TikTok, you can create a valuable marketing tool for your business. TikTok is billed as a social media platform where you show your true side. Originality is a great marketing strategy.
While it can be difficult to get your content to go viral like the bigger brands, TikTok is a great tool to keep in sync with younger audiences. Because the app is so new, you can try any strategy you want to see if it works.
Show a different side of your company. Taking a more personal tone or behind-the-scenes approach will make your company appear smarter or credible to potential customers.
Unlike platforms like Facebook and LinkedIn, there aren’t many norms and rules about what works and what doesn’t. If you think something might be interesting or funny, try it and evaluate whether it gets likes, comments, shares.
Engage with your Audience
Engage with your audience. Between contests, duets, likes, comments, and shares, there are many ways to interact with other TikTok users. Integrate ways to engage with others into your brand. As with other platforms, the more you interact with people, the more your fan base will grow. Furthermore, tips for flirting with girls on Instagram can also enhance your audience.
If you’re into digital marketing on TikTok, there are four basic ad formats you can use to implement:
Feeding local content
TikTok videos last 9-15 seconds; local feed videos should be 9-15 seconds in length. The content will be displayed in full screen, as is how Instagram stories are viewed and skippable. Video impact is measured by clicks, video views, playback time, and video interactions (like shares and comments).
This ad format is used when brands choose to use promoted hashtags. In this category, the hashtag challenge contains a link that takes users to the main challenge page where they can view the challenge details and featured instructions. Hashtag challenge can be measured by video engagement, clicks, banner views, and similar user-generated videos.
Lenses encourage users to purchase and test products. TikTok is a great app to capture generation Z. That’s why marketers don’t go into uncharted territory. One technique mentioned is not better than the other, instead, a multiple combinations will give you the most results. From creating challenges to partnering with influencers, the platform will have many opportunities for brands looking to connect with the next generation.